You’ve finally decided to consider career options and commit to your quest for an employment change. You’ve updated all of your job application documents and social media platforms with your current employment information and accolades. Aside from the information posted in the job description, have you really considered what your potential employer is TRULY seeking in a job candidate AND how competitive/creative candidates are expected to present themselves?
After working with a talented client, our plans for a simple resume update evolved into an intriguing project exploring the “soft skill” essentials of his potential suitor company within the global fashion industry.
We discovered that employees were “chatting” online about their corporate experiences, how to land a job, and what personality traits and passions candidates possessed that the employer was intent on hiring. Absolutely none of this “golden” material was posted by a recruiter – we had to dig for it.
The company sought out individuals who thought on their feet, applied creative problem solving, and used all of their networks at their disposal to get things done.
Recruiters were interested in candidates who were able to display a unique passion for the beauty and fashion industry.
Employees felt deeply connected to the organization. They relished the opportunity to discuss their work on a deep level with colleagues, fashioning camaraderie.
The company incorporated third-party development programs that decreased voluntary employee turnover and continued to give the organization a leading edge over the competition.
Read company press releases. Identify what companies they partner with.
“Like” all associated social media platforms and engage in conversation by asking questions or providing positive feedback on a service or product (your name may get recognized by someone on a hiring panel).
Actively browse through related social media platforms to stay on top of the corporate news, events, and product lines.
Create a video – yes with you in it – as a supplement to your resume or cover letter. The more artistic the company is, the more appropriate this will be!
Pick out a concept, program, or product belonging to the potential employer that you personally connect with and plan to incorporate this into your cover letter. Cover letters are boring. Period. You can change that with your content and truly pique the reader’s interest. This also serves as a great talking point when you’re called for an interview!
Goal: Don’t let your application package sound and look like everyone else’s. DIG for information. Show them you’ve done your homework not just to make a powerful impression but also to truly find engaging, value-driven employment.